The “killingest” assumptions businesses make revolve around how their customers buy. Suppose you and 99 other people go into an electronics store and purchase the exact same item. That’s 100 sales. But you can probably guess those 100 sales didn’t unfold in the exact same way. No properly-trained sales person would ever use the exact same language or structure the sale the exact same way for every single customer. And yet, ecommerce sites routinely assume one product page is going to meet the needs of all customers interested in that product. Talk about your huge assumptions!
Source: GrokDotCom
How flexible are your sales processes?
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